A Brief History of French's Jewellery
 The original French's Jewellery sign.
Specializing in Fine Jewellery and Time Pieces for 100 Years, French's Jewellery has emerged as a destination for fashion forward jewellery and ladies accessories. French's Jewellery offers its clientele Canadian designed and manufactured jewellery from coast to coast and accessories from well known brands such as Guess and Fossil. Along with being proud carriers of quality brands, we also provide repair services for jewellery and time pieces. |
H.R French was born in Scotstown, Quebec, on March 10, 1890. In 1909, Mr. French moved to Wetaskiwin to work in C.C. Bailey's jewellery store. In 1914.
Mr. French partnered with a Mr. Thomas and bought the jewellery store. In 1921, after returning from ... »serving overseas, Mr. French bought out Mr. Thomas and took over sole proprietorship of the store, renaming it French's Jewellery Store. Mr. French also practiced as an optometrist. In 1920, Mr. French married Anne Angus, the daughter of R.M. Angus, a prominent local citizen and former mayor of Wetaskiwin. The French's had two sons, Charles Roderick (Rod) and Malcolm (Mac). Rod took over his father's optometrist business while Mac took over the family jewellery store When Mr. French wanted to retire the store was then bought by the current owners. 
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America's Coolest Store Award...Wetaskiwin is officially home to one of the coolest stores in North America, according to Instore magazine.
The jewellery magazine named French’s Jewellery as "America's Coolest Store" in its annual listing in the U.S., Canada, and the Caribbean. 
In 2014, we entered Instore Magazine's America's Coolest Store. We got an honorable mention and a spread in their May Instore Magazine.
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Then & Now
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We received the Chamber of Commerce Award of Excellence, and we were runner up for Business of the Year Award
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After being in the same store for many years, French's Jewellery moved to their new location, we didn't move far, only a few steps from the old place. The pictures below follow the renovation and move to our new address.
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